“It is unreasonable to expect that people will change their behavior easily when so many forces in the Social, Cultural, and Physical environment conspire against such change” – Institute of Medicine

Potential Goals:

Change social and cultural gender norms through:

• Use of social norms theory
• Media awareness campaigns
• Working with men and boys

 The Spectrum of Prevention

Individual Knowledge and Skills

Convening: Prioritized Strategies

• Mentor and model appropriate online behavior for both young people and adults

Community Education

Convening: Prioritized Strategies

“Community engagement is key to any successful movement

• Build on community assets
  • Prevention messages rooted in community needs and priorities
• Increase resilience
  • Support healthy norms and counter fear-based messages

Community Level Coalitions and Networks

• Community/State Level
  • Organize child abuse prevention coalitions that include representatives from multiple disciplines
• National Level
  • Develop a rapid response media network to spread prevention messages
• All Organizations
  • Enact workplace policies that support the family unit
• Youth Serving Organizations
  • Implement organization-wide youth development curricula that is comprehensive and positive
• Incorporate Quality Prevention Strategies in Current Policy
• Hold Industry Accountable
• Adopt Mandates for Prevention Efforts